Privacy Policy

1. Introduction

Northway Digital Agency ("Northway", "we", "us", or "our") is a digital marketing and automation agency based in Algeria. We provide services including Facebook Ads management, Messenger automation, comment auto-replies, and order collection systems. We are committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website or our automation services integrated with the Meta (Facebook) Platform.

2. Information We Collect

We collect information to provide and improve our automation and marketing services. This includes:

A. Personal Information You Provide

• Contact Data: Name, phone number, email address, and shipping address provided during order submission or inquiries.
• Business Data: Information related to your business operations, ad budgets, and campaign objectives provided by clients.

B. Data from Meta (Facebook) Platforms

When you interact with our services via Facebook or Instagram, or when you authorize our application to manage your pages, we may process:

• Facebook User IDs (PSIDs): To identify unique users within a Messenger conversation.
• Facebook Page IDs: To manage specific business pages.
• Public Profile Information: Name and profile picture as permitted by your privacy settings.
• Interaction Data: The content of comments, messages, and posts on managed pages to facilitate automated replies.

3. How We Use Your Information

We use the collected data for specific, legitimate business purposes:

• Automation Services: To automatically reply to comments and send Messenger responses based on keywords or user interactions.
• Order Processing: To collect order details, verify phone numbers, and calculate delivery fees based on location.
• Campaign Management: To create, manage, and optimize Facebook Ad campaigns.
• Analytics: To analyze the performance of automation flows and advertising campaigns.
• Communication: To send order confirmations, status updates, or respond to support inquiries.

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Consent: When you explicitly grant permissions to our Facebook App or submit an order form.
• Contractual Necessity: To fulfill our service obligations to our clients (e.g., processing an order).
• Legitimate Interest: To maintain the security of our services and improve our automation logic.

5. Data Sharing and Disclosure

We do NOT sell your personal data. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party vendors (e.g., cloud hosting providers, delivery/logistics partners) necessary to operate our services.
• Legal Requirements: If required to do so by law or in response to valid requests by public authorities.

6. Meta (Facebook) Platform Compliance

Our services rely on APIs provided by Meta. We strictly adhere to the Meta Platform Policies and Developer Policies. We only request the permissions necessary to provide our automation and marketing services. We do not use data obtained from Meta APIs for surveillance or any unauthorized purposes.

7. Data Retention

We retain your personal data only for as long as is necessary to fulfill the purposes set out in this Privacy Policy.

• Order Data: Retained for accounting and delivery purposes.
• Interaction Data: Retained for a limited period to ensure context in conversations, after which it is anonymized or deleted.

Clients may request the deletion of their business data upon termination of services.

8. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. This includes using Secure Socket Layer (SSL) encryption for data transmission and restricting access to personal data to authorized personnel only.

9. User Data Deletion Instructions

In compliance with the Facebook Platform Policy, users have the right to request the deletion of their data collected via our application. To request data deletion:

1. Send an email to [email protected] with the subject line "Data Deletion Request".
2. Include your full name and, if applicable, the Facebook Page or User ID associated with the data.
3. We will verify your request and permanently delete your data from our servers within 30 days.
4. We will send you a confirmation email once the deletion is complete.

10. International Data Transfers

Your information, including personal data, may be transferred to—and maintained on—computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ. We take all steps reasonably necessary to ensure that your data is treated securely.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Northway Digital Agency
Algiers, Algeria
Email: [email protected]